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New Balance sneakers
New Balance is known worldwide for its iconic sneakers, worn by athletes and fashionistas alike. Founded in 1906 by William J. Riley, this American brand began as an orthopedic shoe company that developed arch supports. Inspired by the balance of chicken legs, Riley created the name “New Balance.” Today, the brand is known for its combination of technology and style.
Popular models
New Balance uses a number system to categorize their models, with each model having unique features.
- New Balance 9060 : This sneaker offers a futuristic design with a thick sole, inspired by the classic 99x series. It combines modern technology with a retro look.
- New Balance 530 : Originally a running shoe from the 90s, the New Balance 530 is now a popular choice in the lifestyle category. The model is known for its lightweight design and excellent cushioning thanks to the ABZORB technology.
- New Balance 550 : Originally launched as a basketball shoe in the '80s, the New Balance 550 is making a big comeback as a lifestyle sneaker. Its timeless design makes it a versatile choice for everyday wear.
History of New Balance
The New Balance story begins in Boston, where the brand distinguished itself by developing shoes that offered a perfect fit. In 1938, New Balance introduced their first running shoe, paving the way for many sporting innovations. Since the acquisition by Jim Davis in 1972, New Balance has grown to become one of the most influential brands in the running world. The iconic N logo, introduced on the New Balance 320 , quickly became a recognizable symbol of quality and comfort.
A perfect pair for everyone
New Balance offers an extensive collection of sneakers for both men and women. Whether you are looking for a shoe for everyday use or for athletic performance, New Balance has something for everyone. Thanks to innovative technologies such as ABZORB and ENCAP cushioning, these sneakers offer comfort and support with every step.
New Balance, a brand with a mission
New Balance remains true to its mission of creating shoes that fit the unique needs of each customer. The brand is also committed to sustainability through the use of responsible materials and production methods, and offers special lines that are manufactured in the United States and the United Kingdom.
With its rich history, iconic designs and continuous innovation, New Balance is more than just a sneaker brand; it is a symbol of quality and style that has been appreciated for generations.